About Us

Counterthreads, USA

Counterthreads is a US-based rugged apparel company. We mainly focus on menswear, but some of our items are great options for the ladies as well. Considering the military application of many of our products, Counterthreads can only legally serve customers in the United States.

We were founded in early 2018 by a group of stylish hustlers who seek to provide wardrobe options to guys just like us (and also to get access to wholesale prices for ourselves 😉).

Our Mission

Our mission is to seek out and engage with people who are just like us. We run businesses, we shoot guns (some of us more proficiently than others), we ride motorcycles and we sometimes drink a little too much. If this appeals to you, we at Counterthreads invite you to be friends with us, buy our products and look goddamn good in them.

Our Products

Our products are ruggedly stylish, affordable, and well-constructed using high-quality materials. We test every product that we sell to ensure that we aren’t hawking garbage, and most of us wear one or more items of our clothing every day. We pride ourselves on offering on-trend style with practical applications, all at an affordable price.

We utilize machinery that emphasizes precision and attention to detail. We value quality and sometimes our products are crafted by individuals experienced in hand sewing. After rigorous testing and inspection, our products take the shape of something we can be proud to make, and you can be proud to wear. After our products are specially designed and carefully packaged, they are loaded onto a cargo plane for a speedy transcontinental voyage to you.

Got Questions?

We’ve got answers.

From purchase to 30 days after, our customer service team has got you covered. Any questions you have can be directed to a dedicated support email provided to you on purchase.


Sign up for our mailing list to receive 25% off your first order with Counterthreads, USA.

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